Take A Look Here

Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

Friday, June 17, 2011

Insta7 – The Super Efficient Homepage For Your Mobile Browser

We recently discussed whether mobile apps are the new web and the appstores new browser. There is an interesting tool that is bringing apps and appstore back to the mobile browser.

Insta7 is a mobile site that works as an aggregator or bookmark service for the most popular browsing actions on your mobile. The app is actually a WAP site that works out of your browser and aggregates links to sites like Facebook/ Twitter or custom tools for news (through IBNLive) and Wikipedia / image search etc. 

Developed by 2 young kids, Insta7 comes with a set of default apps including email access, following celebs on twitter, Cricket, Movies timings, Celeb Gossip, Horoscope, JustDial etc. and additional apps can be added from the ‘app store’. The list of apps is completely customizable as one can add or remove any app from the list.

What impressed me is that the team really understands the browsing habit of Indian users and has come up with the right list of apps. They have put in efforts develop app for whatever was not available/optimized for mobile access otherwise. Insta7 is amazing and works for the all sorts of users. When you think of it, you will realize it is dead simple and that is why it is useful.

Do try Insta7 and let us know your views.

Enjoy this promo rap song from the team.




View the original article here

Thursday, June 16, 2011

Are Mobile Apps The New Web And Appstores The New Browsers?

In 2010 alone 155 million mobile handsets were sold in India and according to IDC 6 million of them were smartphones. Getjar reports 3 million app downloads per day and Nokia ovi reports 3.5 million app downloads per day. Majority of these app downloads happen from India. All indicators point to the fact that apps are the new way to deliver content on mobile. I would go as far as to say that apps are to mobile what web was to PCs, a door to access services.

So what are mobile apps? Apps are those icons on your mobile handset which allow you to do more with your mobile than just calling and texting. Mobile browser is an app itself. When I started with my company Mobisy, back in 2007, mobile apps were limited in functionality to games and some utility functions such as blocking spam calls / sms. But with the increase of penetration of GPRS and now 3G, apps have become more and more powerful. Hardly any phone sells today without advertising how facebook, twitter or orkut can be accessed via the apps on the mobile. Some of the operators in India today(like Aircel) bank on their app stores to build brand.

Apps drive smartphone choice!!

You may ask, why would users not access web on Mobile using the inbuilt browser? After all, on PCs, browsers are the medium of choice to deliver web apps and content. We have to remember that when user is using his mobile, he is much more intent on doing one activity fast. Mobile browsers do not allow users speed of executions for focused activities such as checking cricket score or changing one’s social networking status or sharing a picture with your friends and family. Apps with their native integration with Phone operating system, give much better user experience than browsers can ever imagine no matter how advanced they become.

How do traditional VAS services delivered over call or SMS stand w.r.t apps? In India traditional VAS services have long become monopoly of few heavyweights in the Industry. The market growth though impressive, it’s hardly been inclusive. Which means a small group of creative developers have hardly any way to bring their innovation to market unless they learn how to navigate a complicated ecosystem of VAS companies and operators. For such group of developers, mobile apps is a god-sent opportunity. Apps allow them to develop and deliver their innovation through largely open “App stores” without depending on operators or handset manufacturers. A relatively low cost in marketing and distribution allows them to focus on innovating and bringing added value to the users.

Apps as a medium are much more powerful than traditional voice or SMS as well. Voice apps are limited by complexity of IVRs where as content delivered over SMS is largely textual and interactivity is very limited. App solves both these problems for content developers by providing them a medium which is interactive at the same time flexible enough to make it extremely easy for users.

Apps by definition are “open” which means if a content provider or developer wishes to develop his/her app , s/he does not have to depend on operators or handset manufacturers to build it’s user base. App stores are the way to do that and they offer very little barrier to entry. Since the cost of failure is so less, it allows a developer to be more creative try out more things till s/he succeeds. We just have to look at the success story of “Angry Birds” application for android / iPhone to see what I mean. Rovio(the company behind Angry birds) tried out 52 applications before they hit on the success formula of Angry birds. App stores also take away complication of payment collection from end users. For a revenue share upto 40% they take away payment collection worries from developers. What’s more, in-app advertising options allow developers to even make their apps free. Which means that users can now access these valuable services at no cost. Almost 99% of all the app downloads that happen from India are of the free apps.

Any iPad user will tell you today how the appstore has changed his/her view of web. For smart phones/tablets, appstores are the default way to discover / browse new content. Traditionally on computer, browsers were that medium so for me, app store is THE browser and apps are THE web when I am mobile.

What do you think?

image courtesy http://xkcd.com

[Guest article by Lalit Bhise, Founder of Mobisy. Reproduced from Lalit’s blog]


View the original article here

Wednesday, May 18, 2011

Malicious Mobile Threats Report [ 85% of smartphone users do not have any antivirus solution ]

The evolution of our phones into the smartphones will eventually replace our desktop PCs to a great extent. A few years back, the idea of a mobile device with a dual core processor was just a dream but now you can probably buy one off the shelf.

The growth of smartphones has been phenomenal and there are no signs of it slowing down. If you remember from the era when PCs were the primary means of enjoying any digital content, when the number of PCs grew so did the malware aimed at them.

A recent report published by the Juniper Networks Global Threat Center ( GTC ) gives us some insights into the rise of smartphone platforms and the reasons that they are such good targets for malware creators.

Here are some key findings from the report:
- Nokia’s Symbian operating system is the worlds largest mobile OS and so Symbian malware dominated the samples that GTC discovered and analyzed on a daily basis. Malware affecting Symbian devices make up for 77% of the virus definitions found in the Junos Pulse Mobile Security Suite database.

- While commercial spyware applications are nothing new to mobile security experts, the greatest malware risk to all mobile operating systems moving forward involves the rapid development, distribution, and proliferation of applications through so-called “app stores”. Installing the app from third party “app stores” does increase the chance of installing a malicious application.

- RIM Blackberry, Google Android and Apple iOS operating systems suffer predominantly from spyware applications. These applications are designed to monitor device communications, often with the capability to control the spyware remotely. Spyware capable of monitoring all forms of communication to and from mobile devices accounted for 61% of all Juniper Networks mobile customer infections.

- Spyware accounted for 100% of all infections for Android devices as reported by Juniper Customers.

- The report also indicated that 85% of smartphone users do not employ any antivirus solution on their mobile devices. Of the 15% that were using an antivirus solution, one of those five users reported having been infected by a malicious application.

malware growth

The study shows that one in 20 devices is lost or stolen. The mobility provided by these devices does increase the chance of theft or loss but security of data on lost devices is a major concern.

lost devices graph

Google’s Android is now the most targeted platform by malware publishers , as per the report. Most notable the recent android malware, DroidDream that was downloaded over 50,000 times in four days, before Google released a security update to remove the infected applications.

android malware
Android saw a 400% increase in malware applications since June 2010 untill January 2011

The domain of mobile device security is one that will have a strong impact on the survival of mobile platforms. Apple and RIM have better secured devices currently and hackers are exploiting the loop holes in Android. But the main concern remains that apps available through the official app stores of these platforms may be leaking user data to third parties while the user is unaware of this.

How concerned are you that you might be using an application that tracks the state of your device and provides that data to third parties? Let us know.

The report can be downloaded from here : http://www.juniper.net/us/en/company/press-center/press-releases/2011/pr_2011_05_10-09_00.html


View the original article here

InMobi Launches SmartPay, Global Mobile Payment Service

InMobi has launched SmartPay, a global mobile payment service that will enable app developers, game companies, and content providers in the mobile content and virtual goods space to expand their business and monetize their users quickly by providing a one-time, no setup cost, single point of integration across multiple countries.
The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of the year.

“Today’s mobile payment options are basic transaction pipelines and offer very little beyond providing transactional support. InMobi SmartPay™ is a ‘performance based’ payments platform that provides data and insights through an easy to use interface, which help merchants optimize conversion paths, product offering, and pricing to maximize their ROI. Developers can also track advertising performance from impression all the way through to conversion. The result is better ad targeting, higher conversion rates & better revenues.”

“InMobi SmartPay™ technology automatically recognizes the country, handset, operator and OS of the consumer and dynamically serves the buying path most likely to convert. With 4.2 million possible combinations, automating this task is a huge benefit to developers.”[blog]

InMobi’s SmartPay currently supports 7 countries (US, UK, Germany, Indonesia, India, Malaysia, and South Africa) and plans to expand to 30 countries by end of this year.
Given that InMobi has witnessed phenomenal success in non-US markets, this seems to be the logical move by being more developer friendly and hence, be the pipe that enables transactions across platforms.

The road however isn’t going to be smooth for the team, as there are multiple options (for payment plus there is quite a mafia everywhere) and integrating payment systems across different countries will entail its own friction.
Of course, if this succeeds, InMobi will be a super awesome acquisition target.
What’s your take?


View the original article here