Closed-group ecommerce site benefitsPLUS has invested in Koovs, Bangalore based daily deal site.
benefitsPLUS is a B2B player and works with corporates on their employee rewards/recognition programs. The Delhi based company creates and manages incentive, loyalty, privilege, reward and recognition solutions for brands, HR personnel, employees, dealers and distributors.
benefitsPLUS is foraying into B2C business and recently acquired snowball eRetail services. This investment in Koovs will probably give latter a foot-in-the-door in B2B segment, which is where a few niche deal sites (like open2save) operate.
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